A game of twenty questions never hurt anyone. In fact, it happens to be a great way to approach the topic of analytics. Curious what I mean by that? Have a look at my latest DarkReading piece of a discussion on the topic: http://www.darkreading.com/vulnerabilities---threats/20-questions-security-leaders-need-to-ask-about-analytics/a/d-id/1326918?. I hope you enjoy.